Cassia Networks has been listed as the top 30 fastest growing companies to watch in 2022 according to Global Business Leader Magazine. Cassia’s CEO Felix Zhao is being recognized for his contribution as a leader in Bluetooth IoT. Below are a few highlights of the article.
Discovering the Potential of Bluetooth IoT
Felix always had a strong passion for IoT. During his years at Cisco, he was working on wireless technologies and sensor networking—which was at the premature stage of IoT— and identified the potential this technology holds. By 2014, Felix thought that the time was right to start his new adventure with IoT and thus established Cassia Networks. The company initially focused on low power wireless communication, cloud computing, and edge computing to name a few. As the market developed, Cassia progressed and began successfully supporting large-scale enterprise IoT networking.
Moreover, Felix and his team effectively identified the potential of Bluetooth IoT which can be used beyond consumer applications. “The market demand for the enterprise was huge and we wanted to seize this opportunity. Fortunately, I had great support from my core team at my previous start-up, Azalea Networks, and in a short amount of time, we were able to turn our ideas into a working prototype,” explained Felix. Though introducing something new to the market is not a cakewalk for today’s leaders. Felix and his team had to change the perception towards Bluetooth technology and believe in the long-term vision for Cassia. The company had to build a breakthrough product that never existed before and be capable of solving the unique challenges facing enterprises. He adds, “We knew that to survive and thrive, and to scale the company, we had to find the right market segments with strong demand and achieve product-market fit in a very short time.”
The ‘Right’ Wireless Solution
Cassia’s products and solutions are uniquely designed to meet the specific needs of the end-user. Enterprises are facing a plethora of challenges when it comes to IoT and they need the right wireless solution to overcome these challenges. Cassia’s enterprise-centric products position it on top of the leading IoT solution providers. Apart from offering a ground-breaking products suite, the team at Cassia continuously innovates and upgrades the technology with feature-rich functionalities that can help customers scale their IoT projects more effectively and efficiently.
Cassia Networks has filed 16 patent applications on several key Bluetooth specifications such as long-range transmission, one-to-many connections, Bluetooth Routing and Bluetooth Roaming to name a few. Felix adds, “By redefining what is possible with Bluetooth, we can offer customers worldwide enterprise-grade reliability, security, and scalability. This gives us a significant advantage over other vendors and allows us to gain a competitive edge.”
Cassia Networks has partnered with today’s global IoT leaders such as ABB, WEG, Philips, and Medtronic to name a few. By combining their solution with Cassia’s Bluetooth IoT technology, Industrial companies such as ABB and WEG, can provide their customers with complete condition monitoring and predictive analysis solutions to significantly reduce machine downtime, save energy, and reduce deployment & maintenance costs. Cassia receives positive feedback backing its promise that the company offers the right Bluetooth products and solutions their customers and partners have come to expect. Furthermore, this feedback also helps Cassia to customize their IoT solutions to help customers achieve the scalability they need to deploy their IoT projects in the most cost-effective manner resulting in greater ROI.
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