Long-range Bluetooth routers gather data from end user devices and provide the proximity services – messaging and targeting – of individual beacons, but at a much-reduced cost, and level of complexity. A few long-range Bluetooth routers replaces hundreds of individual beacons.
Beacons have moved beyond retail. Smart marketers using long-range beacon technology deliver “useful contextual awareness” such as guiding a blind person through a subway. Long-range Bluetooth routers connect with end devices in addition to beacons for a seamless user experience, or replace some beacons entirely.